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Marketing Analyst

Date Posted: 3/13/2018

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Job Description

The Role:
Seeking a Marketing Analyst for a contract term during maternity coverage within our Digital Media, Programs and Analytics team.
 
 
Your Contribution:
 

  • Synthesize information across a wide variety of insight sources including: campaign marketing/media performance, customer analytics, findings from A/B tests
  • Help develop compelling "stories' that convey the relevant insights to various internal stakeholders & business groups (e.g. marketing, sales, web, senior management)
  • Conduct detailed customer analysis to understand consumer behavior, e-commerce and journey workflows and help mold the marketing strategy
  • Support the internal media team and external agencies on campaign-level tracking as necessary
 
Key Qualifications:
 
  • At Least 3-5 years of experience in one of more of the following areas: web / data analytics, customer insights, A/B testing, analytics within a B2B/B2C environment
  • Knowledge of the Adobe Marketing Cloud solution & its offerings (Analytics, Target, AEM, etc.)
  • Adobe Analytics internal knowledge (SAINT classifications, implementation basics, Workspace environment, etc.)
  • Experience in using browser developer tools for tag testing / debugging (i.e. browser-specific developer tools, Firebug, Charles Proxy, HTTPWatch, Fiddler, etc.)
  • Experience with pixels / web beacons (Floodlight, ad trafficking, DoubleClick, etc.) a plus
 
Education:
 
  • Bachelor's degree in Marketing, Business, Finance, Statistics, Math, Computer Science or similar discipline required.


We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Job Requirements

Key Qualifications:

? At Least 3-5 years of experience in one of more of the following areas: web / data analytics, customer insights, A/B testing, analytics within a B2B/B2C environment
? Knowledge of the Adobe Marketing Cloud solution & its offerings (Analytics, Target, AEM, etc.)
? Adobe Analytics internal knowledge (SAINT classifications, implementation basics, Workspace environment, etc.)
? Experience in using browser developer tools for tag testing / debugging (i.e. browser-specific developer tools, Firebug, Charles Proxy, HTTPWatch, Fiddler, etc.)
? Experience with pixels / web beacons (Floodlight, ad trafficking, DoubleClick, etc.) a plus

Education:

? Bachelor’s degree in Marketing, Business, Finance, Statistics, Math, Computer Science or similar discipline required.
Posted By: jhussein@ledgent.com

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Job Snapshot

  • Employee Type:Full-Time
  • Location:Newark, CA
  • Job Type:Marketing
  • Experience:Not Specified
  • Education:Not Specified
  • Date Posted:3/13/2018
  • Contact: Jacqueline Hussein (408) 418-1867
  • Pay Range: $40.00 - $50.00 Hourly
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Job Reference: JO-1802-20343