Title: Senior Business Systems Analyst, Marketing Location: Santa Clara, CA Duration: 6+ months
This position reports to: Senior Manager, Marketing - IT Applications
Become a marketing technologist by contributing to the analysis, definition, design, testing and deployment of critical CRM System Enhancements for the marketing operations teams.
Understand end-to-end marketing processes including campaign creation (email/web/social etc), lead generation, lead scoring, qualification, distribution and conversion including closed loop reporting by leveraging CRM technologies and data. Grasp a very good understanding of product and audience focused CRM strategies, digital marketing strategies and technologies, market segmentation; campaign development and sales strategy.
Technical help on global marketing projects, including event automation, subscription management, and lead routing
Help maintain/oversee cloud integrations and API architecture for marketing systems
Identify opportunities to leverage automation to improve marketing effectiveness
Understanding broader business drivers to map business needs to process & functional solution design. Develop future solution strategies by working closely with Business and IT Development teams. Document functional business requirements, process flow diagrams, and business cases. Facilitate requirements gathering and process mapping workshop. Perform gap analysis: as is vs. to be
Build proofs-of-concept (POC) for potential new solutions and technologies
Accountable for the timely delivery of projects as per established roadmaps by working closely with the business teams
Create and present functional and technical design including data analysis to business team, and gather feedback to influence solution design and approach
Facilitate review sessions with functional owners and end-user representatives
Participate in end to end implementation planning including project management, issue management, communication and change management
Writing and reviewing QA and UAT test scripts
Managing UAT with end users including coordination and user acceptance signoff
Preparation of user documentation and training documentation as necessary
Leverage business knowledge and expertise to drive business process improvements
We are an equal opportunity employer.
7+ years of experience as Business Analyst along with a 5+ years of experience both implementing and supporting global, marketing automation platforms such as Eloqua, Marketo, Exact Target, or Pardot
A proven and verifiable history of analyzing business situations and working within a group environment to provide efficient and effective software solutions.
7+ years of experience preparing as-is process documentation, to-be process documentation, and performing detailed gap analysis
Experience with HTML, CSS, APIs (SOAP/REST), form posts, SFTP, 1st/3rd party tracking, query strings, CMS, web authentication is a plus
Has experience with database schema design, data cleansing/appending, data exporting
Demonstrated ability to have successfully completed multiple, complex technical projects
Demonstrated experience in project conceptualization and planning
Ability to communicate in a clear and concise professional manner, tailored to the appropriate audience; including both verbal and written communications.
Ability to lead and work collaboratively within a business unit team and have strong influencing skills
Must be able to manage multiple priorities and complex tasks in a dynamic work environment
Must have experience preparing end-user documentation and conducting end-user training
Business Analysis experience in a high-tech (preferable software) company highly desirable.
Must be technically savvy and able to design and build applications that meet business goals and objectives
Must be a self-starter and keen to explore new solutions
Must be someone who is intellectually curious and excited about working with customers and gets gratification from building useful IT applications and solutions
Project Management experience a plus
Business process reengineering experience, Six Sigma certification etc. is a plus.
Team player, detail oriented and good communications skills Posted By: email@example.com
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