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Email Marketing Manager

Date Posted: 9/5/2017

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Job Description

Email is a key driver in our Direct Response strategy and you'll play a major role in helping us reach
our ambitious conversion rate goals. You'll be responsible for driving sales growth and recurring
purchases at the bottom of the funnel and engaging our customers at the top of the funnel. You will
maintain our existing email marketing strategy and be responsible for continuously improving and
raising response and conversion rates through messaging and content adjustments. In addition, you
will provide recommendations to ensure that all email creative is high quality, delivered on time, and
meet or exceed response and conversion goals and metrics.

Job Responsibilities
? Drive Direct Response marketing emails to utilize best practices, optimizing for
conversions
? Work closely with the Marketing Team and content production team members to develop
engaging visual and copy assets that meet campaign requirements and objectives
? Identify, take ownership of, and execute new Direct Response programs that will
accelerate our brands' sales growth
? Create and execute data-driven, segmented, dynamic campaigns delivered to the right
people at the right time
? Lead the collection of data and processes to track and measure interactions between our
customers and our brands throughout the customer lifecycle
? Maintain the email marketing calendar and manage email production
? Own the message content and subject line copywriting
? Guide email segmentation, targeting, and lead nurture strategies.
? Assist in all aspects of email creation: design, copywriting, strategy, and split-testing
? Build emails using mobile-friendly HTML email templates.
? Develop new responsive or mobile-friendly HTML email templates.

  We are an equal opportunity employer.

Job Requirements

? 5+ years of expert level experience in email marketing
? Expert knowledge and proficiency in Adobe Creative Cloud, Copywriting, Strategy and
creating emails that convert
? HTML and CSS coding experience, including responsive design
? Knowledge of HTML email-rendering bugs and workarounds
? Expertise building and executing email campaigns within email platforms
? Strong enthusiasm, passion and creativity for both email marketing and overall digital
strategy
? Ability to handle multiple tasks in a fast-paced work environment
? An extremely high attention to detail while working quickly and efficiently
? Experience with campaign reporting and strategic planning
? Bachelor’s degree or equivalent work experience
? Entrepreneurial spirit with passion for knowledge and personal growth
Posted By: dwolverton@ledgent.com

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Job Snapshot

  • Employee Type:Full-Time
  • Location:San Diego, CA
  • Job Type:Marketing
  • Experience:Not Specified
  • Education:Not Specified
  • Date Posted:9/5/2017
  • Contact: David Wolverton (858) 366-4632
  • Pay Range: $0.00 - $0.00 Annually
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Job Reference: JO-1709-9126