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Senior Brand Manager

Date Posted: 10/30/2024

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Job Description

We are hiring a Senior Brand Manager to start immediately for a leading Home Builder in Irvine. This is a Hybrid on site position (typically fridays offsite), Direct Hire, base salary + annual bonus.

Position Responsibilities


  • Lead the recruitment, hiring, evaluation, training, and development of a high-performing brand marketing team focused on brand positioning, lead generation, customer experience, and reputation management.
  • Foster a positive, achievement-oriented work culture that aligns with company's values, vision, and leadership competencies.
  • Ensure compliance with marketing and legal policies, internal controls, and best practices across all brand marketing activities.
  • Oversee the creation and delivery of brand marketing training sessions, workshops, and coaching to enhance the skills and capabilities of both home office and division marketing team members.
  • Provide mentorship and guidance to direct reports, setting clear performance goals and offering constructive feedback to drive continuous improvement.
  • In collaboration with the National VP of Marketing, develop and execute integrated brand marketing programs, advertising campaigns, and promotions that align with the company's strategic objectives.
  • Lead the development of brand marketing assets, including templates and content for digital, print, and retail applications, ensuring consistency and alignment with the brand's positioning, identity and voice.
  • Monitor and analyze the performance of brand marketing initiatives, using data-driven insights to optimize return on investment and enhance campaign effectiveness.
  • In collaboration with the National VP of Marketing, cultivate strategic partnerships and alliances with influencers and relevant organizations to enhance brand reputation, develop joint marketing programs and expand marketing reach.
  • Drive the consumer-driven vision of the brand, ensuring that all marketing touchpoints, from national campaigns to local community experiences, reflect company's premium lifestyle brand.
  • Serve as the voice of the customer, ensuring that brand communications are aligned with customer needs and preferences.
  • Maintain strong relationships with key marketing agencies (brand, PR, advertising, social media), vendors, influencers and partners to ensure the successful and timely execution of brand marketing initiatives.
  • Collaborate with members of the digital marketing team, as well as cross-functional teams, to bring a deep understanding of company's markets, consumer preferences, and competitive landscape to the forefront of brand marketing efforts.
  • Periodically evaluate the execution of brand marketing initiatives, providing feedback and recommendations to ensure continuous evolution and improvement in brand and customer experience.
  • Communicate regularly with senior management, keeping them informed of brand marketing opportunities, challenges, progress, and support needs.
  • Study consumer research reports, market trends, and qualitative feedback to identify opportunities for brand marketing innovation and growth.
  • Stay abreast of B2C brand marketing best practices, competitive activities, and industry developments, applying insights to enhance company's brand strategy and execution.
  • Prepare detailed forecasts, reports, and presentations on brand marketing performance, providing actionable insights and recommendations to senior leadership.
  • Establish and maintain a thorough understanding of key metrics and business indicators, using this knowledge to drive strategic decisions and improve overall marketing effectiveness.

Position Qualifications


  • Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree or certifications in
    To apply please email your resume to ywest@ledgent.com

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Job Snapshot

  • Employee Type:Full-Time
  • Location:Irvine, CA
  • Job Type:
  • Experience:None
  • Education:None
  • Date Posted:10/30/2024
  • Contact: Blair West (714) 587-3445
  • Pay Range: $120,000.00 - $130,000.00 Annually
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Job Reference: JN -102024-381478