Ledgent Technology is in search of a Director of Marketing to oversee all digital content strategy development and execution. In this position you will ensure that all online marketing efforts are completed under critical time constraints, and that they maintain a consistent brand image, are accurate, cost-effective and in accordance with bank policies, regulations, laws and sound business practices. As Director of Marketing you will provide support and guidance to the Marketing and Social Media Teams. This position is Hybrid in San Diego with yearly Salary ranging from $116,000.00-$141,000.00
Education & Skills Required:
Degree in Marketing, Advertising, Online or Electronic Marketing, Journalism or a related discipline
8 years' experience in increasingly more responsible positions working directly with marketing and/or advertising
5 years online marketing and broadcast media buying experience; or an equivalent combination of related education and relevant experience
Knowledge of electronic banking services, CRM systems and online bank marketing is preferred.
Demonstrated experience with online marketing management practices including SEM, SEO, internet radio streaming, email marketing, social networks, consumer email privacy and CAN-SPAM compliance, general understanding of HTML, content management systems and web analytics
Demonstrated experience with traditional marketing and advertising practices including media ratings analysis, buying and placement, direct mail and postal requirements and advertising legal compliance. Ability to develop marketing and advertising concepts and manage marketing production processess
Demonstrated ability to analyze consumer research and media ratings data (Scarborough, Arbitron, Nielsen, TAB, online networks--Google, Google Analytics, Yahoo, Bing) to determine effective media placement and costs, and experience negotiating rates and management of placement and billing
Ability to prepare and assess Return on Investment Analysis of marketing programs
Excellent organizational and project management skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines
Excellent analytical skills and ability to interpret data
Managing the banks online electronic and advertising campaigns and marketing programs to drive cost-effective sales
Developing strategy, conceiving, writing and managing production of fully integrated marketing campaigns across multiple online and electronic marketing channels
Analyzing, negotiating, placing and monitoring media advertising performance
Developing methods to monitor, measure and track marketing programs' effectiveness and ensuring return on investment (ROI). Analyzing results and adjusting strategies and tactics as necessary to increase effectiveness and ROI
Strategizes and develops plans, with product experts/managers, sales and training, and the compliance departments, to ensure streamlined product launches, procedures, and effective delivery of promotions and disclosures
Specializes in online marketing and broadcast advertising for assigned banking products
Proactively identifies opportunities and initiating marketing strategies and tactics to increase lead conversion, product adoption, penetration and profitability
Manages production of fully integrated marketing campaigns across multiple electronic and online marketing channels
Lead a team to define, communicate and execute the strategy, roadmap, and build for digital product offerings
Leverages core online marketing functions including Search Engine Optimization (SEO) by analyzing, developing and implementing strategies to make the public website more visible to search engines organically (non-paid links). Works with tec
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