Job Description

Job Description:

Contract Duration - 12 Months
Location - Glendale, CA
Max Pay - $28 to $33

The Digital Marketing Specialist will be collaborative, creative, and detail-oriented, with a strong understanding of all digital and emerging platforms and the communities they foster. They'll have a passion for engaging digital communities, amplifying fan voices, and identifying opportunities for community engagement and UGC connected to relevant cultural moments and brand and franchise priorities. They'll also support team members in digital campaign planning, content development, and content programming across platforms.

They will shepherd multiple projects at a time within a fast-paced environment while ensuring that the respective client brand voice and Franchise strategies are accurately represented across platforms. The ideal candidate is a strong team player, can adapt to processes, meet deadlines, and possess excellent copywriting and communication skills.

The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within client Company is key.

Under the guidance of a Manager, this role's responsibilities include supporting Client Company and Franchise handles in the following ways:

Content

? Responsible for the day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators

? Proposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or title

? Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate

Digital Trends and Platform Updates:

? Stay abreast of digital trends and platform updates to inform strategy and execution

Social Media and Event Coverage:

? Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed

Community Engagement

? Review and draft copy tied to community engagement efforts across platforms

? Identify and pursue UGC opportunities with the support of Managers

? Partner with vendor to source engagement and UGC opportunities

? Content programming

Asset Management

? Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards

? Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs

Partners

? Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support

? Liaise daily with teams for amplification and support of priorities across pertinent client channels

Qualifications:

? Minimum of 2-3 years social media or community management experience within consumer-facing media or global brand

? Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations

? Passion for storytelling, listening to what the community has to say

? Basic understanding of digital analytics and performance tracking

? Superior knowledge of social platforms and its native products

? Ability to be nimble and adapt quickly to new technologies and processes

To apply please email your resume to crusso@rothstaffing.com

Job Snapshot

• Employee Type:Contractor
• Location:Burbank, CA
• Job Type:
• Experience:None
• Education:None
• Date Posted:7/25/2024
• Contact: Catherine Russo (949) 620-0280
• Pay Range: $28.00 - $33.00 Hourly

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