Job Description

Job Title: Director of Brand and Marketing

Location:

• Brea, California
• 100% onsite

Employment Type:

• Full-Time
• Direct Hire

Company Overview:

• We are the pioneering e-bike company crafted for real-world adventures.
• Committed to versatility and inclusivity, we believe every ride offers an opportunity to transform your perspective on the world.
• Our team is comprised of passionate creators, innovative thinkers, and driven individuals dedicated to inspiring movement and uncovering the joy of motion.

The Role:

• As the Director of Brand and Marketing, you will play a pivotal role within our leadership team.
• Spearhead the strategic direction and implementation of our brand and marketing endeavors.
• Report directly to the CEO.
• Oversee key functional areas including digital marketing, brand development, and creative initiatives.
• Ensure our message resonates with our target demographic and aligns seamlessly with our business objectives.

Responsibilities:

• Develop and execute comprehensive brand and marketing strategies to drive business objectives.
• Lead, motivate, and manage the brand and digital marketing teams to achieve exceptional performance.
• Oversee the conception and dissemination of all marketing collateral and campaigns.
• Stay abreast of market trends and adapt marketing strategies accordingly.
• Analyze and interpret consumer behavior to refine marketing approaches.
• Collaborate closely with Product Development and Sales teams to harmonize product positioning and promotional tactics.
• Manage budget allocations for branding and marketing campaigns.
• Ensure brand coherence across all marketing channels and touchpoints.
• Foster relationships with key industry stakeholders, agencies, and vendors.
• Represent the company at industry events and contribute to strategic discussions regarding market trends and opportunities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 8 years' experience in brand and marketing management, ideally within consumer electronics, outdoor sports, or similar sectors.
• Demonstrated track record of developing and executing successful marketing strategies.
• Exceptional leadership skills with the ability to inspire and guide a diverse team.
• Profound understanding of digital marketing tools and strategies, encompassing SEO, PPC, social media, and content marketing.
• Outstanding communication, presentation, and negotiation abilities.
• Passion for bicycles, e-bikes, or outdoor action sports highly desirable.

Personal Attributes:

• Strategic thinker with a penchant for creativity.
• Avid enthusiast for cycling or outdoor action sports.
• Proactive, detail-oriented, and adept at managing multiple projects in a fast-paced environment.
• Strong analytical skills, capable of translating complex data into actionable plans.
• Excellent interpersonal skills, enabling effective collaboration with various teams and stakeholders.

Salary:

• $180,000 - $230,000 per year

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local l
To apply please email your resume to ahakim@ledgent.com