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Marketing Automation Specialist (HubSpot)

Date Posted: 7/26/2021

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Job Description

We are hiring a Marketing Automation Specialist with extensive experience in Hubspot, you will be owning the system, keeping the data up to date and setting up all the campaigns. Currently remote, but will be a hybrid work schedule (onsite/remote) eventually, so ideally we want to find someone who is able to commute to Newport Beach, CA a few times a week. 

SUMMARY

Responsible for executing marketing automation campaigns in support of Employee Benefits initiatives. This role will be responsible for designing, producing and optimizing responsive emails, landing pages and web forms, scrubbing data files, building distribution lists, configuring and executing campaign programs, campaign reporting and program optimization.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develops and executes responsive email marketing campaigns using Marketing Automation platform;
  • Automates email programs that run efficiently and reduce setup time;
  • Incorporates lead generation web-forms that are integrated into CRM;
  • Designs and optimizes email and landing page layouts using variant testing and industry best practices, and shares similar learnings with the broader team;
  • Ensures all emails and landing pages meet CAN-SPAM, web accessibility, and ADA compliance;
  • Partners with key marketing stakeholders to analyze, test and launch email campaigns that drive response;
  • Conducts campaign analysis and reporting;
  • Performs list cleansing and segmentation building;

QUALIFICATIONS
  • Bachelor's degree 
  • Minimum 5 years of experience in Marketing, minimum 3 years' experience executing campaigns using a marketing automation platform or enterprise-class email marketing system-preferably in a B2B environment
  • Experience with integrated marketing automation and CRM technologies (Oracle-Eloqua/Salesforce preferred)
  • Experience designing and developing responsive email/landing pages and integrating web forms with CRM
  • Experience with webinar platforms and event management tools preferred
  • Experience with HubSpot and HubL coding 
  • Excellent verbal and written communication skills
  • Ability to leverage analytics and insights to drive email/landing page improvements
  • Strong knowledge of implementing and managing marketing strategies
  • Ability to work within a team, lead a team when appropriate, and foster teamwork
  • Ability to work independently on projects with little supervision
  • Excellent attention to detail; ability to multi-task
  • Proficient in Microsoft Office Suite, advanced Excel experience preferred, basic SQL a plus
  • Familiarity with webinar platforms and event management tools (WebEx, On24, Cvent, etc.) and Oracle Cloud connector applications a plus
  • Advanced skills with Adobe suite of software (InDesign, Photoshop, etc.) preferred
  • Advanced knowledge of HTML5/CSS/JavaScript/jQuery and Google analytics


We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
To apply please email your resume to ywest@ledgent.com

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Job Snapshot

  • Employee Type:Full-Time
  • Location:Newport Beach, CA
  • Job Type:Marketing
  • Experience:Not Specified
  • Education:Not Specified
  • Date Posted:7/26/2021
  • Contact: Blair West (714) 940-5420
  • Pay Range: $65,000.00 - $75,000.00 Annually
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Job Reference: JO-2107-126592